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nv Nocodeverse Growth LabsEricka Karen
PTENES
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About

Full-stack growth, not just a media buyer

Paid media, CRO, automation, AI and no-code in the same person. A media buyer who builds her own infrastructure instead of waiting for the tool to exist.

Ericka Karen Ramos · Fortaleza, Brazil · native Portuguese, professional English, working Spanish

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Available for international contract work. In English, as a contractor, with overlap with EST hours.

Timelinesince 2014
2014creativeEntered digital marketing through content and social.
2016paid mediaStarted as an analyst and never left.
2019Google AdsSearch becomes the centre of the work.
2023companyFounded Nocodeverse Growth Labs, finished the MBA.
2024no-code and AIStarted building the tools she uses, in n8n.
2025SpainSenior Media Buyer for three units of an international holding.
A decade in media, and two years building what media needs.
Track record

Eight positions, one direction

PeriodPositionScale
2025 · nowSenior Media Buyer, international holding in Spain3 business units, full acquisition funnel
2023 · nowFounder, Nocodeverse Growth Labsproduct and services
2023 · 2025Head of Media Buying, agency6 figures BRL per month, multi-client, team of 3
2022 · 2023Media Buyer Specialist, SaaSB2B acquisition
2022Senior Media Buyer, operation in São Paulo6 figures BRL per month, high volume, mostly Google
2021National Head of Media Buying, restaurant chainevery unit in Brazil, 6 figures BRL per month
2019 · 2021Advertising Media Buyer, education and coaching7 figures BRL per month, peak of BRL 45k in a day
2016 · 2019Digital Marketing Analyst50+ franchise accounts in Google Ads
What I stand for

Measured is not the same as inferred, and the text has to say which is which

That is the rule I apply to client reporting, to content and to internal decisions. It has four practical consequences.

Bad findings stay ugly

I ran the method against myself

I applied my own search planning to my own product category: 9,640 useful searches, 99% of the volume discarded on intent, and a click costing USD 31.20 against a USD 24.99 product. The conclusion was that my buyer does not use search to find this kind of solution. I wrote it down and changed the strategy.

Cost before price

I measure my own unit cost

A search plan costs USD 1.55 to produce at the ceiling, with 85% of terms classified. I know what the thing I sell costs me before I price it.

The opponent is a behaviour

I do not name competitors

What I name is the practice: asking an AI chat for a campaign plan and shipping the output without checking volume.

Client data

Never a name next to account numbers

I have written consent for anonymous use, and even so I do not put a client's name next to their spend or their results in public material.

Education and certification

On paper

  • MBA in BI, Digital Marketing and Data Driven Strategy

    PUC-RS, 2023 to 2024.

    Postgraduate
  • Audiovisual and New Media

    Universidade de Fortaleza, 2015 to 2019.

    Bachelor
  • Google Partner

    Certified in Measurement, Video and Apps.

    Google
  • Goobec, official Google partner school

    Search, Performance, Tag Manager, Display, Video, Analytics 4 and Meta Ads.

    São Paulo
  • n8n fundamentals

    The base of what is now 144 automations built.

    Automation
Next step

Hiring, or looking for a supplier

Either works. For a contract role, email me and I will reply with availability, rate and the scope I am comfortable owning. For project work, tell me your context and I will say which of the three lines I would start with.

Talk to me

Fortaleza is UTC-3. That is 1 to 2 hours ahead of US Eastern, so a full working day overlaps.